This research aims to 1) Develop digital marketing innovation to enhance the skills of young entrepreneurs, 2) Compare the learning achievement between before and after learning, and 3) Evaluate the satisfaction in using the innovation. The sample consisted of 30 Mathayom 2 students from Ban Mueang Kued School, Mae Taeng District, Chiang Mai Province, who participated in knowledge transfer activities to the community, together with teachers and students in the Kued Chang community at Ban Mueang Kued School. The research instruments included: 1) The digital marketing innovation designed to strengthen youth entrepreneurial skills, 2) An innovation quality assessment form, 3) An innovation satisfaction assessment form, and 4) Pre-test and post-test evaluations. The research findings were as follows: 1) The innovation was delivered through the “Sai Jai Marketing Line Bot,” consisting of (1.1) Sai Jai Digital Marketing e-Book, presented as a short 10 episode cartoon-style comic; (1.2) Sai Jai Digital Marketing Video Clips, presented as animated cartoons; and (1.3) The pretest and posttest. The quality evaluation by experts indicated that the innovation reached a very high level of quality, with an average score of 4.60 (S.D. = 0.42). 2) The comparison of learning achievement between the pretest and posttest revealed that students’ post-learning scores were significantly higher than their pre-learning scores at the .05 level of statistical significance. 3) Student satisfaction with the innovation was rated at a high level, with an average score of 4.15 (S.D. = 0.82).