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| Article name |
Causal Analysis of Carbon Footprint in Community-Based Tourism Using Random Forest and Counterfactual Explainable AI from Satellite Data: A Case Study of Tazala Subdistrict, Chiang Mai Province
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| Article type |
Research article
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| Authors |
Phetcharat Parathai(1), Naruephorn Tengtrairat(1*) and Benjakanlaya Wiriyametee(2)
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| Office |
School of Software Engineering, Faculty of Business Administration, Payap University, Chiang Mai, Thailand, 50210(1) School of Hotel and Tourism Management, Faculty of Business Administration, Payap University, Chiang Mai, Thailand, 50210(2) *Corresponding author: Naruephorn_T@payap.ac.th
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| Journal name |
Vol. 12 No.2 (2026): May - August
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| Abstract |
This study proposes a causal analytical framework for examining the dynamics of tourism-induced carbon footprints at the community level in Tha Sala Subdistrict, Chiang Mai Province. Nitrogen dioxide (NO2) concentration is employed as a proxy indicator. Multidimensional satellite data (Sentinel, MODIS, VIIRS) processed on Google Earth Engine are integrated with synthetically generated tourist data based on the Poisson distribution through a Hybrid AI architecture combining Random Forest Regression (RFR) and Diverse Counterfactual Explanations (DiCE). The results indicate that the RFR model achieves high predictive accuracy (R² = 0.973). The primary drivers of emissions are infrastructure-related factors reflected by land surface temperature (LST; 58.22%) and energy consumption proxied by nighttime lights (NTL; 20.80%), whereas the direct influence of tourist volume is relatively marginal (1.50%). Furthermore, what-if scenario simulations using DiCE reveal that increasing green space (NDVI) and reducing surface temperature can decrease NO2 levels by up to 11.94% without restricting tourist numbers. These empirical findings provide a decision-support mechanism, demonstrating that sustainable tourism policies should prioritize spatial supply-side management and green infrastructure development rather than relying solely on demand-side control of tourist volumes.
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| Keywords |
Satellite Remote Sensing; Community-Based Tourism; Carbon Footprint Dynamics; Random Forest Regression; Counterfactual Explainable AI
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| Page number |
340-364
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| ISSN |
ISSN 3027-7280 (Online)
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| DOI |
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| ORCID_ID |
0000-0002-4712-9923
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| Article file |
https://mitij.mju.ac.th/ARTICLE/R69069.pdf
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| Reference | |
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