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Article name
Causal Analysis of Carbon Footprint in Community-Based Tourism Using Random Forest and Counterfactual Explainable AI from Satellite Data: A Case Study of Tazala Subdistrict, Chiang Mai Province
Article type
Research article
Authors Phetcharat Parathai(1), Naruephorn Tengtrairat(1*) and Benjakanlaya Wiriyametee(2)
Office School of Software Engineering, Faculty of Business Administration, Payap University, Chiang Mai, Thailand, 50210(1) School of Hotel and Tourism Management, Faculty of Business Administration, Payap University, Chiang Mai, Thailand, 50210(2) *Corresponding author: Naruephorn_T@payap.ac.th
Journal name Vol. 12 No.2 (2026): May - August
Abstract

       This study proposes a causal analytical framework for examining the dynamics of tourism-induced carbon footprints at the community level in Tha Sala Subdistrict, Chiang Mai Province. Nitrogen dioxide (NO2) concentration is employed as a proxy indicator. Multidimensional satellite data (Sentinel, MODIS, VIIRS) processed on Google Earth Engine are integrated with synthetically generated tourist data based on the Poisson distribution through a Hybrid AI architecture combining Random Forest Regression (RFR) and Diverse Counterfactual Explanations (DiCE). The results indicate that the RFR model achieves high predictive accuracy (R² = 0.973). The primary drivers of emissions are infrastructure-related factors reflected by land surface temperature (LST; 58.22%) and energy consumption proxied by nighttime lights (NTL; 20.80%), whereas the direct influence of tourist volume is relatively marginal (1.50%). Furthermore, what-if scenario simulations using DiCE reveal that increasing green space (NDVI) and reducing surface temperature can decrease NO2 levels by up to 11.94% without restricting tourist numbers. These empirical findings provide a decision-support mechanism, demonstrating that sustainable tourism policies should prioritize spatial supply-side management and green infrastructure development rather than relying solely on demand-side control of tourist volumes.

Keywords Satellite Remote Sensing; Community-Based Tourism; Carbon Footprint Dynamics; Random Forest Regression; Counterfactual Explainable AI
Page number 340-364
ISSN ISSN 3027-7280 (Online)
DOI
ORCID_ID 0000-0002-4712-9923
Article file https://mitij.mju.ac.th/ARTICLE/R69069.pdf
  
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