Indigenous rice varieties, such as Siew Gliang and Loei red glutinous rice, are valuable agricultural assets of Loei Province currently seeking Geographical Indication (GI) certification. However, community enterprises face challenges due to the lack of systematic distribution channels. Sales are primarily conducted through personal social media accounts and local shops, which limits market reach. This research aims to: 1) to develop digital marketing communication channels for local rice products; 2) to evaluate the efficiency of the system; and 3) to assess user satisfaction. The system was developed as an E-Commerce website using JavaScript, PHP, Bootstrap, and MySQL, integrated with promotional activities via Facebook and TikTok. Efficiency evaluation by 5 experts yielded a mean score of 4.29 (S.D. = 0.47), representing a high level. Furthermore, satisfaction results from 83 users comprising 61 community enterprise members and 22 general consumers, reached the highest level with a mean score of 4.31 (S.D. = 0.70). In conclusion, the developed digital marketplace demonstrates high efficiency and can effectively enhance product distribution channels for community enterprise rice products in Loei Province.