| Article name |
The impact of using digital technology in new student orientation activities on educational satisfaction and quality assurance
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| Article type |
Research article
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| Authors |
Rattana Suwanthip(1*), Wichan Jaisuk(1), Wilaiwan Traiyarach(1), Phirom Udomsapjinda(1), Tanong Kanti(2), Nanthita Bunwong(2) and Nittaya kotabin(2)
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| Office |
Lecturer, Sri Songkhram Industrial Technology College, Nakhon Phanom University(1), Student, Sri Songkhram Industrial Technology College, Nakhon Phanom University(2) *Corresponding author: rattana.su@npu.ac.th
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| Journal name |
Vol. 12 No.3 (2026): September - December
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| Abstract |
This evaluation research aimed to 1) assess the satisfaction of new students and parents regarding the student orientation program, 2) study the application of digital technology in providing services for new students, and 3) propose guidelines for utilizing the orientation outcomes to evaluate and plan educational quality assurance (QA). The sample consisted of 400 new students and parents attending the orientation at Sri Songkhram Industrial Technology College, Nakhon Phanom University, divided into 200 new students and 200 parents, selected through convenience sampling. The research instrument was a 5-level rating scale online satisfaction questionnaire. Instrument quality was validated for content validity by 5 experts, yielding Item-Objective Congruence (IOC) index values between 0.80 and 1.00, and an overall Cronbach’s alpha reliability coefficient of 0.92. Data were analyzed using frequency, percentage, mean ( ), standard deviation (S.D.), and content analysis. The research results revealed that: 1) Overall satisfaction of orientation participants was at the highest level ( = 4.55, S.D. = 0.59). The evaluation item with the highest mean score was the attractiveness of presentation media applying Generative AI and Canva ( = 4.75). Comparative analysis revealed no statistically significant difference in satisfaction levels between new students and parents at the .05 significance level. 2) The integration of digital technologies, including the online registration system via QR Code and the E-Book student manual, effectively solved information overload and enhanced service speed and convenience. 3) Data analysis reflected that technology application served as an effective operational step (Do), while real-time satisfaction data provided empirical evidence for the checking step (Check) in the PDCA cycle. The institution can utilize these findings as a guideline for continuous improvement (Act) in preparing Self-Assessment Reports (SAR) and leverage these findings as foundational data for developing a virtual assistant system (AI Chatbot) to sustainably elevate student services and support in accordance with educational quality assurance standards in the future.
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| Keywords |
New student orientation; Digital technology; Educational quality assurance; PDCA cycle; Evaluation research
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| Page number |
376-390
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| ISSN |
ISSN 3027-7280 (Online)
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| DOI |
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| ORCID_ID |
0009-0003-0075-3117
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| Article file |
https://mitij.mju.ac.th/ARTICLE/R69122.pdf
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